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    Philips Ledino Introduces the New Stylish Range with Warm White Leds

    May 4, 2010

    London, UK - Philips announces the launch of its next generation Ledino range perfectly fusing elegant design with the latest warm white high power LEDs light that accents consumer’s style at home.

     

    The second generation of Philips Ledino range builds on the success of the first to provide the ideal solution for style-savvy consumers looking to match their light solutions with their interiors. The sophisticated and slim-lined Ledino lamp range employs the very latest in LEDs to provide warmer light (2700 Kelvin) and a stronger light output. Simply at the touch of a button using a trailing edge dimmer, its clear and uniform warm white light can be dimmed creating a more cosy, tranquil setting.

     

    A selection of the range has the ability to tune the white light from bright, clear to warm, cosy light. Using a key, people can choose the color temperature of their luminaire – four levels from 2500 Kelvin to 4000 Kelvin - when they install it for the first time. A convenient feature that ensures the Philips Ledino range is adaptable to meet the needs of customers.

     

    Ashely Smith,Marketing Manager Philips Consumer Lighting, UK said: “People at home have their own style, reflected in their interior. With the beautiful, stylish Ledino range we are helping customers create a beautiful light effect matching their style and home environment.”

     

    The new generation Philips Ledino range features 24 new designs in new form factors.

     

    Giving light a new experience

    Elegant design meets innovative LED technology
     

    The new generation of Ledino range reduces energy use by up to 80% compared to traditional lighting and has an operational lifespan of up to 20 years (based on 20,000 hours of use).

     

    The range is available from June 2010 onwards from specialist retail outlets and at the Philips Online Shop on www.philips.co.uk. Prices range from £99 to £ 449.

    For more information, please contact:

    Media Relations Manager
    Philips Electronics, Corporate Communications UK
    Barbara Neate Tel; +44 1483 293 071
    barbara.neate@signify.com

     

    Philips Lighting
    Marketing Manager, Consumer
    Ashley Smith Tel; +44 1483 293392
    a.smith@signify.com

    About Royal Philips Electronics

    Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at   www.philips.com/newscenter.