Signify lets you experience lighting before you buy with Virtual Reality

• Signify (formerly Philips Lighting) creates virtual worlds for customers, letting them sample different lighting designs
• New Philips Fashion Lighting VR app lets customers change lighting effects to make clothing look even more appealing
  

Eindhoven, The Netherlands – How do you visualize the right light for your store or city before you buy? Signify (Euronext: LIGHT), the world leader in lighting, is helping its customers do just this with the help of apps that provide an experience, showcasing the possibilities for lighting using virtual reality (VR). Now customers can step into a virtual world to visualize how lighting can transform their fashion store or city street.

Virtual city experience

Meanwhile, Signify’s new Philips Urban VR experience takes city lighting managers and planners on a journey along a virtual street, allowing them to visualize different effects from Philips street light luminaires as they walk down the road. The interactive experience allows them to make more informed decisions when selecting the lighting that’s best for their city or town. Signify has created a virtual city center, park and residential area.

“Lighting is a visual medium. This innovative app lets potential customers step into a virtual world where they can see how lighting and different designs - such as patterns cast by the different luminaires - will look to citizens. Designers, managers and smart city planners can see for themselves and feel assured about their choices,” said Chris Damkat, VR Specialist at Signify. “Today’s virtual reality technology is more affordable and accessible than ever before. It engages the senses, making it the perfect visualization tool.”

Read more about it in our Luminous magazine.

Signify became the new company name of Philips Lighting as of May 16, 2018.