Customer challenge
Founded in 1959, French retail giant Carrefour now spans the globe, operating 10,800 stores in 33 countries. Always concerned with improving customer satisfaction, Carrefour conducted a research study with shoppers to learn more about their in-store experiences. The study showed that customers wanted to be able to find products more easily. Locating items may not be too much of a problem in a store that carries 200 items, but it can become difficult in a large store that offers thousands of items.
