Somerset, NJ – Philips’ CrispWhite, which debuts at LIGHTFAIR International April 21-25, 2013 in Philadelphia, PA, is the first retail LED light solution able to make whites appear pure and bright, while simultaneously presenting deep, vivid colors. Philips has set a new standard with its breakthrough LED recipe using an optimized light spectrum that offers consistent light quality for a convincing, attractive display of merchandise in retail stores.

Retail lights with a color enhanced spectrum can often successfully draw out bold color, but at the expense of dulling whites. The new CrispWhite solution, designed to be integrated into track heads or recessed downlights for accent lighting, will create color consistency across all light sources in stores. It dramatically raises the current standard of LED light quality to enable white to truly stand out and, as a result, opens new doors for LEDs in the retail segment. CrispWhite’s lumen packages will go up to 4000 lumens with a CRI of more than 90.

“Retail designers and, more importantly, customers will experience the same light quality across all products illuminated by CrispWhite,” said Lindsay Stefans, Senior Product Manager with Philips LED Systems. “Thanks to our vast experience with LEDs and a deep understanding of retailers’ needs, Philips can now offer a single light source with an unparalleled combination of white and color rendering.”

Starting in the fourth quarter of 2013, CrispWhite will be available in three forms: Philips LED lamps, Philips LED modules, and Philips Luminaires. The different options provide end users with optimum flexibility that will meet a variety of needs wherever they are in the evolution of their display space.

Philips first mastered a light spectrum that enhanced both color and whites in 2010 with the MASTERColor CDM Elite lamp. Within the space of three years the CDM Elite lamp became the standard in compact discharge spot lighting. CrispWhite draws upon the optimized light spectrum from CDM Elite as an LED alternative and provides a new experience of light quality that retail stores can uniquely leverage.

Both CrispWhite and the next generation of Philips CDM technology, MASTERColor CDM Evolution will be on display from April 21-25, 2013 at LIGHTFAIR International in Philadelphia, PA.