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New research from Signify sheds light on our biggest summer security concerns and how we can alleviate them
Somerset, New Jersey – Every year, we look forward to our summer vacation but stress when it comes to home security. According to a YouGov study, commissioned by Signify (Euronext: LIGHT), the world leader in lighting, most of us (66%) worry about our homes while we’re away and take a variety of measures to keep our property secure.
Young adults doubt themselves, older adults doubt appliances
Nearly half of all respondents (43%) worry about their homes being broken in to when they are on vacation. While young adults (18-24) worry that they have left their doors or windows open (36%) or lights on (26%), only 16% and 10% of older adults (55+) say the same, respectively. Conversely, 23% of older respondents are more concerned about appliances leaking or breaking, or someone else causing harm to their home (25%). The research also shows that young adults are more than twice as likely to double lock their doors when going on vacation (22% vs 9%) than adults aged 55+.
Is anybody home?
Interestingly, over half of people surveyed (53%) arranged for someone to visit their property when they were last away, with nearly a quarter (22%) believing that neighbors are the most effective deterrent to burglars. However, Americans’ most favored security solution, according to the research, is automated lighting (23%), suggesting that they understand the benefits of smart lighting such as away from home control and presence mimicking.
Mimic your presence with light
The research reveals that two-thirds of Americans (67%) see significant value in using smart home technology as an effective security measure. Almost three in four people (74%) agree that smart lights would reduce the likelihood of their home being burgled.
When you have Philips Hue smart lighting, someone is always home. You can simulate your presence at home by turning your lights on or off from anywhere. You can set light schedules to mimic your presence in individual rooms or your entire home based on when you usually come home and go to bed. You can even introduce a randomness and prevent the lights from coming on every day at exactly the same time.
A smart home is a safe home. Learn more at MeetHue.com.
About the research
*Source: All figures, unless otherwise stated, are from YouGov. Total sample size was 1291. Fieldwork was undertaken from April 4-7, 2019. The survey was carried out online. The figures have been weighted and are representative of adults (aged 18+) in the United States.
Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2018 sales of EUR 6.4 billion, we have approximately 29,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been named Industry Leader in the Dow Jones Sustainability Index for two years in a row. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.
