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The Gen-AI project behind this presentation was designed, executed and validated by Dennis Draeger, MTech, Research Director, Shaping Tomorrow, UK, in collaboration with Marco Bevolo, PhD, 2024
Trends, Drivers, and Reflections from a Generative-AI Foresight Exploration into the Future of a Rapidly Evolving Profession, between Evolution and Revolution
What will the future bring, and how to frame it to anticipate it? This is the key question that every scholar and specialist in Foresight, Futures Research, and Strategic Design faces, everyday.
To address this challenge, in Spring 2024 Dr. Marco Bevolo, with Dennis Draeger, MSc, Research Director, Shaping Tomorrow, interrogated the proprietary AI technology developed by Shaping Tomorrow according to specific input shared by the IALD to reflect the central thematics of presentation papers submitted for the IALD Enlighten Europe 2024.The resulting keynote address was successfully curated and edited to inform and inspire the Enlighten Europe 2024 audience with emerging trends in lighting design. In the following months, this study generated an article on arc lighting (London), and several academic seminars in The Netherlands and in India.
Based on such valuable feedback, in this webinar Dr. Bevolo will present a final edit or “redux” version of the study, in a lively conversation with Ton Borsboom, Head of Design at Signify, Eindhoven, whereby signals and trends will be reviewed and discussed in the prospect context of 2025, and beyond.
This webinar will offer the following learning opportunities:
Learning objectives:
Dr. Marco Bevolo
Adjunct Professor of Design Futures
World University of Design, India
MARCO BEVOLO, Adjunct Professor of Design Futures at the World University of Design, India, he coordinates the Business Strategy module of the Master in Strategic Event Management and is researcher / lecuturer in Place-making at Breda University of applied sciences, a leading Uas in The Netherlands. He is an independent consultant in Foresight, Futures Research, and Strategic Design.
From 1999 to 2009, he was a Director at Philips Design, a.o. leading the 2nd global edition of city.people.light. His past consulting clients include FIAT Chrysler Automobiles (Turin); Lighting Design Collective (Madrid, Helsinki, London); RENA Electronica (The Netherlands); and Planet Smart City (London, Turin, Brazil, India). From 2010 to 2016, he was independently contracted as Principal Research Urban Futures for Philips Lighting, now Signify, in EMEA, Poland, and the Czech Republic. He started his career at ItalDesign Giugiaro, Italy.
Dr. Bevolo is a scientific advisor to the EU EnlightenME research program, to the Erasmus+ project on Next Generation Sports Facilities, and on the KreativEU project on the future European university. He contributed to lighting design-related events by IALD (EE2024), LUCI, PLDC, UNAM (on invitation by Gustavo Avilez), and more. He has published four books, more than 30 peer-reviewed papers, and several magazine articles, including arc lighting (London), Cities & Lighting (Lyon), Axis (Tokyo), and more.
In 2016, he earned his PhD on the role of design in generating urban futures, validating the Plhilips Lighting city.people.light approach at the Graduate School, Faculty of Behavioral and Social Sciences, Tilburg University.
Ton has nearly 40 years of experience in design, having graduated with a degree in Industrial Design from the Netherlands.
He spent most of his career in Design Consulting roles in the US, Asia and Europe with focus on Product Design and Design Innovation programs. In 2006, he joined Philips Design, building the external consulting business there. In 2015, he moved to Philips Lighting, now known as Signify. He held various leadership positions at Signify Design before becoming the Chief Design Officer in 2023. In this role, he leads the Signify Global Design Function, including product, UX/UI, and lighting application design. His team has won multiple awards for consumer and professional lighting products and apps; most notably for HUE and 3D printed product ranges.
As part of the Innovation organization at Signify, his Design team is instrumental in advancing new lighting solutions, pushing the boundries on human-centric lighting, sustainability, and digitalization of design processes including AR, VR and AI.
Q 1. Do you think AI would still work in mixed contexts? Like schools? In Italy we have mixed human being some with Hyperactive behavior or with unpredictable behavior
Answer.
TON: AI at this time can help with generic lighting solutions during the design and the operation. The mixed context, as described, requires a much deeper understanding of individual human beings their emotions and behavior. On top of that, human behavior is different based on context changes. I am not a psychologist, but I believe this will require a high level of ability to understand people which can only be done by highly trained professionals at this time.
MARCO: What Ton describes is defined in research as Trained Judgement, or the accumulation of experience whereby intuitive expertise exists. It is a concept explored by Ben van Berkel in the 1990’s, as a mission-critical factor in the creative industry. However, AI might posit a risk to such accumulation of experience. This because Generative-AI is both an asset and a challenge to research institutes and academies. On the one hand, students naturally leverage Gen-AI for their projects, while on the other hand, both valid assessment and intellectual rigor of research and education output must be guaranteed. When it comes to Design Education and to Futures and Foresight, Dennis Draeger and I are starting a book for a major international publisher, to address challenges and envision future benefits of Gen-AI. This is also why Dennis and I made a habit of always publishing, either peer reviewed or in trade magazines like arc lighting, and presenting the outcome of our research projects to public audiences, from IALD to World University of Design. We believe that only a fruitful dialog will enable the critical thinking and experimental mindset.
Q 2. An AI designer cannot 'feel' what light can do. So I think real designers will always be crucial to the future of lighting design.
Answer:
TON: Absolutely. A human designer can study and understand the context and define the specifications for use case for the light which is often a complexity of interest that need to be considered to a balanced outcome. The most difficult part is the qualitative part of that. What is right, inspiring, beautiful all dealing with human emotional qualities driven by intangibles such as culture, social contexts and the personal preference, signature of the designer.
MARCO: I agree with Ton, and with the member of our audience who raised this key question. Dennis Draeger and I firmly believe in a hybrid approach, where Gen-AI is leveraged by means of Trained Judgement of human experts, as explained in the answer above. Dennis and I see however the possibility of expanding creative reach by machines in hallucinations, which might appear nonsense at first, unless intuitively embraced like potential wild cards. In this sense, researchers and designers should be enabled and encouraged to explore how they “feel” also when the directions are apparently counterintuitive. Ultimately, at this stage, human talent will always make the difference.
Q 3. As AI becomes better in analyzing spatial and emotional contexts for light design, how can designers ensure that the human intuition, storytelling, and cultural nuance remain central in creating meaningful experiences?
Answer:
TON: AI will be a great help in ensuring all the right knowledge is applied in the light design. Making the designer work faster and more relevant. It also will ensure high levels of automation so the interfaces can be simplified. This will allow more people to access the benefits. However, humans will still be the master art director in the design of the AI and in directing the outcome to ensure relevance for the user and their context, innovation so it provides something new and beautiful emotional experience.
MARCO: As presented in the findings of our Gen-AI automated foresight project with Dennis Draeger, storytelling will remain a key cultural trend in the future of lighting design, and of design in general. Just like critical thinking, savoir faire and the capability to understand and interpretate cultural differences might be identified as a mission critical competence to creative industry in general, and to design. This because whatever global strategy will have to be articulated in the local context. Lastly, for the purpose of enabling and measuring meaningful experiences, neurosciences will increasingly offer suites of user-friendly tools and methods, whereby computing power will meet data-based generativity and creativity. In line with Ton’s views, as long as technology will be shaped for designers to leverage it, either by storytelling or by cultural interpretation, and not the other way around, the future will be bright.
Q 4. Good afternoon, Ton do you see the need for real time lighting design merging with gaming lighting design as technologies?
Answer:
TON: Yes - this is already happening. There are ongoing developments within established light design tool providers and some start-ups. Game [lighting design] tools are often used for that like unreal engine of Epic games. Visualizations are already common place. The holy grail is doing lighting design, calculations while having a real-time high-res visualization. However there are some challenges for instance you have to be a highly specialised operator of the tools to get the right output efficiently.
MARCO: Again, “gaming” emerged as reference in the Gen-AI enabled scanning of lighting design futures signals. I tend to see gaming in the same line of approach as experience design, because it both problematizes and enriches “space” or “object” as the focus of design projects with the notion of “time”, creating actionable interdependencies and triggering both meaning on the spot, and memories over time
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