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September 2, 2020
Hospitality spaces, powered by Trulifi, are perfectly situated to participate in the future of co-working
In the last five years we’ve seen rapid growth in contract freelancers, independent consultants and small startups. By now, around 10% of the working-age population work entrepreneurially, says a publication by Statista.
Meanwhile corporations are implementing more agile practices, outsourcing their office services and populating project task forces with increasing numbers of external contractors to get the job done.
Productive, comfortable and service-led workspaces catering to this new army of workers have sprung up across our cities, offering a full suite of business services by the hour, day, week or month.
A new report from Cushman and Wakefield, The Future of Workplace 2020 states: “Employees can be productive anywhere, not just at the office. 50% of the workforce will likely be working across a total
workplace ecosystem balancing office, home and third places.”
So, as the world ventures back out, we can expect major changes in the way people choose to work. Less time spent in the office and commuting to get there, more time working remotely. The time and resources saved are attractive for employee, employer and of course the environment.
However, as the Cushman & Wakefield report also concedes, many workers have struggled with unsuitable home workspaces. This will drive a demand for professional flexible co-working spaces with business-class connectivity.
Hotels already have all the right ingredients and service experience to create an attractive co-working package. The largely underutilized real estate of the traditional hotel lobby is the ideal space to host a productivity hub.
Moving to take a share of the co-working pie seems only natural. Accor Hotels is leading the way with their purchase of Nextspace in 2017. Rebranded as WOJO in 2019 it aims to become leading in ‘workspitality,’ targeting 1,200 WOJO spaces in hotel lobbies by 2022.
Sheraton Hotels is keeping ahead of the curve by outfitting 400 lobby spaces with “productivity tables”. Moxy Hotels already offers comfortable, modern workspaces and hangouts targeted at the younger working crowd.
By now cloud computing, and online access to all kinds of data, is an integral part of every business. Just like office employees, co-workers expect to access business software anywhere and anytime, and rely on flawless video conferencing, file sharing and all the collaborative tools needed for the way we work today. Clearly a reliable wireless connection is essential.
Security is also key. Although you can argue that companies have a responsibility to secure their employees’ connections with VPN for instance, offering the most secure environment possible is expected from a shared workspace or a hotel.
Signify (formerly known as Philips Lighting) is helping hotels to differentiate their offer for the co-working community, by addressing the demands of co-working connectivity through the power of light. It brings together three elements that every co-working space needs. A network that is
Trulifi systems modulate light waves to transmit data. A USB access key plugged into a guest laptop securely receives and sends data to the transceiver. For the new army of remote workers, it's guaranteed coverage for smooth video calls, secure and speedy data access and transfer, and better online collaboration.
By adding Trulifi to their co-working lobbies, hotels promise a unique and premium connectivity experience. Let us know when you want to enable your co-workers to work with the speed of light.
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
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