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August 23, 2024
The British Grand Prix at Silverstone marked the inaugural race weekend for Signify in our partnership with the Mercedes-AMG PETRONAS Formula 1 (F1) Team
Silverstone was also the first opportunity for us to integrate our products into the action at track. As the official lighting partner for Mercedes-AMG PETRONAS F1 Team, we support the team’s vision to become one of the world's most sustainable sports teams.
Driven by responsible innovation, our partnership will see Signify lighting solutions help advance the team's sustainability goals, enhance the well-being and performance of drivers and team members, and elevate fan experiences trackside and at home.
By integrating our premium lighting technologies, we were able to elevate the experience of the team and the guests, ensuring that every moment spent at the Club was as memorable as the thrilling nature of F1 racing.
Mark Gabbitas
Head of Lighting Application at Signify UKI
Philips Hue, a sub-brand of Signify, is crafted from light, powered by performance, and works by syncing lights and audio with the action on screen. Our immersive Hue TV surround lighting brought a new dimension to the F1 simulator at the Silverstone Club for an unparallelled lighting experience.
Modular Placebo pendants placed above the chef's area, come in different shapes and sizes, creating a unique chandelier ideal for playing with light. The layered lighting solutions are designed to improve the guest’s hospitality experience and create a welcoming environment.
Jeroen Bijsmans
Experience Design Lead at Signify
The partnership is driven by a shared passion for technology and the desire to push the boundaries of what is possible. As the season continues, Signify lighting solutions will be placed to match and enhance each race experience while staying true to the unique nature of every F1 location.
Whether watching trackside or at home, our connected lighting solutions illuminate every turn, transporting fans to the heart of the action.
For editorial enquiries:
Tom Lodge
Tel: +31 6 52525416
Email: press.lighting@signify.com
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
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