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December 22, 2021
I chose an internship at Signify for the expected learning outcomes I would have with a role related to my passions. Among those was establishing further knowledge in a hands-on marketing experience to choose a direction in my career. Moreover, gaining personal connections with my coworkers to grow my network. The opportunity to extend my 8th-month internship was a no-brainer for me because it is not only the culture at Signify, a great workplace, but also the team itself. As well, gaining exposure to multiple roles outside my comfort zone.
I appreciate the fact that my coworkers gained trust in my abilities as they allowed me to take charge of different marketing accounts such as Walmart and Amazon. I implemented multiple Amazon campaigns using Sponsored Brand, Sponsored Product, Display Ads, and Keyword Strategy by analyzing industry trends. I set out year-end promotional plans.
At the same time, I monitored ROAS, Sales, and overall Spending across all categories and helped maintain the budget with the team. Additionally, I took charge and introduced Philips Lighting to Walmart through a new platform that includes feature sets, 360 view, and additional marketing features while monitoring price integrity across our customers.
Overall, through all of these roles, I am confident that Marketing is the career path I would like to move forward in, as I was fortunate enough to be given exposure across all types of marketing. Signify gives you autonomy in work and strives for their employees' empowerment and success.
Most of the time in my internship, I learned from my coworkers and worked together to achieve our shared goal. Having that team support throughout, I increased my creativity in various projects, especially Amazon and Walmart.
I was inspired by people's talents and efforts within each project and eventually was encouraged to take on more roles and overcome obstacles I may face. It gave me a sense of positivity.
I have learned that the connections you make in the workplace are essential to helping you become your best self because you learn how to deal with different personalities and create long-lasting relationships in your industry.
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
