Broadening smart home lighting connectivity with Philips Hue and WiZ Connected

March 29, 2021

Our two smart home lighting product lines, Philips Hue and WiZ Connected, together provide consumers with the full spectrum of connectivity for smart home lighting

Smart home lighting can improve lives, and more and more people are switching on to its advantages. For each person, the drive is different; for some it’s a desire to have control over the latest and greatest home lighting at their fingertips. While for others, the goal is simply smarter and easier daily living.

Philips Hue and WiZ Connected are exceptional smart lighting technologies that together serve the needs of a fast-growing group of consumers who are interested in smart home lighting. Philips Hue is the premium gold standard, while WiZ’s open IoT platform, accessible to all lighting and electrical vendors, provides the benefits of connected devices to all end-users.

Signify’s two smart home lighting brands, Philips Hue and WiZ Connected, comfortably cover the whole range of smart home lighting needs, for all types of connectivity and all types of consumers.

In 2020, Philips Hue released the Philips Hue Play gradient light strip, Signify’s first individually addressable LED strip. When attached to the rear of any 55-inch or larger TV and paired with a Philips Hue Play HDMI sync box, the Play gradient light strip mimics the content on the screen with light, blending the colors together seamlessly, creating a truly immersive experience. At the same time, WiZ continues to set the standard for plug-and-play smart lights and accessories.

As Floris Kila, the Product Manager for Belgian hardware store chain Hubo describes it, “Signify has been very clever acquiring WiZ as an open ecosystem brand for smart lighting, after already having built a number one position with Philips Hue in the last few years.” He goes on to say that “the combination of Philips Hue and WiZ Connected offers consumers endless choices for ultimate smart lighting experiences.”

In 2020, WiZ launched more than 100 new products that are easy to set-up with Bluetooth and with your existing WiFi network. The smart plug, motion sensor and remote-control work with a wide range of WiZ bulbs, spots, and table lamps to further extend the accessibility of smart home lighting.