Its most famous brand, IMPLUX, was established in 1992 and distributed together with other branded products in specialized DIY stores. In 2004, GREENPLUX was founded to better support the development of the IMPLUX brand, by focusing specifically on energy saving products.

The company initially distributed compact fluorescent lamps, adding energy efficient Halogen lamps when the newer energy class “C” products were introduced. In 2011, the company introduced LED products, and quickly became the third largest distributor in the Italian GDO food market. At the end of 2014, it stopped distributing CFLs, to support a broader range of LED products. Now still Halogen lamps are sold, however, it intends to further expand its range of LED bulbs and lighting due to EU regulations.

Thus, Giovanni De Gregorio expects to see continued growth in the demand for LED retrofit bulbs over the next few years. He believes that the resulting growth in production volumes, especially from Chinese manufacturers, will put more pressure on the price.

He comments, “In my opinion, the LED market is now quite mature. I expect that we will see consolidation over the next five years. We intend to be one of the survivors with our strong technical and commercial capability.” To achieve this, the company is cooperating closely with its suppliers and customers to focus its product offering. One new market is retrofit smart bulbs, based on technologies now available to GREENPLUX through its membership of the EnabLED licensing program.

“Smart lighting is currently a niche market, partly due to the relatively high cost of the bulbs. We are developing a flagship range of smart bulbs to address this market and demonstrate our technical capability” he says. “The growing demand for dimmable LEDs, smart light bulbs and high efficiency retrofit bulbs highly benefits from the  support of the EnabLED Licensing program”.